7 Reasons Why Companies and Organizations Need a Website

• It offers cost effective advertising and marketing - than traditional print advertising media and in this space your advertisement is accessible everyday - 24 hours/day, 7 days/week, 365 days/year.
• It offers convenience as it is a lot simpler for someone to find information and make decisions about a service or product on the internet than it is to physically go out to seek an explanation about a product or service of interest.
• It helps improve credibility because potential customers can find out more information about the company or organisation and what it has to offer. This way customers can make informed decisions whether or not you deserve their patronage.
• It can be used to show people where your premises are - a simple map with clear directions may be placed on the website to make it easy for customers to find your premises.
• It offers searchability - as your website can be search engine optimised so that people can easily find the information on it through search engines like Google, yahoo and other. This search engine optimisation can boost traffic to the website.
• It offers an opportunity for companies to expand markets and grow because the Internet has enabled people to conduct business online (through the various Information Communication Technologies) beyond geographical barriers. Through websites, potential investors and stakeholders can find out what a particular company is about, its achievements, organisational structure, future plans, mission and vision statements and so on.
• It can serve as an important communication tool as customers and other stakeholders can contact the company, give feedback on products and services via forms and communications mechanisms available through the website.