• It offers cost effective advertising and marketing - than traditional print advertising media and in this space your advertisement is accessible everyday - 24 hours/day, 7 days/week, 365 days/year.
• It offers convenience as it is a lot simpler for someone to find information and make decisions about a service or product on the internet than it is to physically go out to seek an explanation about a product or service of interest.
• It helps improve credibility because potential customers can find out more information about the company or organisation and what it has to offer. This way customers can make informed decisions whether or not you deserve their patronage.
• It can be used to show people where your premises are - a simple map with clear directions may be placed on the website to make it easy for customers to find your premises.
• It offers searchability - as your website can be search engine optimised so that people can easily find the information on it through search engines like google, yahoo and other. This search engine optimisation can boost traffic to the website.
• It offers an opportunity for companies to expand markets and grow because the Internet has enabled people to conduct business online (through the various Information Communication Technologies) beyond geographical barriers. Through websites, potential investors and stakeholders can find out what a particular company is about, its achievements, organisational structure, future plans, mission and vision statements and so on.
• It can serve as an important communication tool as customers and other stakeholders can contact the company, give feedback on products and services via forms and communications mechanisms available through the website.

• Conceptualisation is the process of thinking about the website, its purpose and the target audience (website users/visitors).A crucial part of the website development process is establishing the Target Market. The target market is primarily the people the organisation is trying to reach through the internet.
• Domain name registration is the process of identifying an appropriate domain name (website name) and then buying the rights to use that name.
• Design and development is the process of creating the website and its features including text, images and other.
• Website host identification - is the process of finding where the website will be hosted (stored). There are several factors to consider:
  • the size of the website (MB)
  • the amount of traffic you anticipate
  • the location of your website users/visitors (target audience).

• Uploading is the process of actually storing the website data in the location (webhost server) that people will be able to access via the internet when they visit the website.
• Live website update and management - is the process of managing the website when it is 'up and running', This process is very important because updating the content and keeping the content relevant and interesting to the target audience is crucial in keeping the audience interested.
• Webstats analysis is the process of analysing the amount of traffic coming from and going to your website, where (geographically) people are browsing your website from, how long they stay on the website, which pages are most viewed; using which browsers, search phrases they have used to get to your website and so on. This provides cheap market research.

• Website 1 - a simple website with images, graphics and two forms - E800/webpage
• Website 2 - with all of website one features plus login scripts, database, more forms, feeds and many more fancy features starts - E1200/webpage

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