Online or web advertising may be simply defined as advertising carried out in an online environment. These advertisements may be done through websites, emails or adverts supported software. These adverts can vary in formats; from banners, pay per impression, picture ads, and text links and so on.

Onswaziline Investments offers tfolakele.com as an online platform on which companies and organisations may advertise and market their products and services. Various advertising or marketing campaigns may be placed on tfolakele.com or on other websites through a series of banners adverts networks. Onswaziline Investments can help you advertise and market your products and services in the following ways:

• List on www.tfolakele.com - One can list services and products under various sections on tfolakele.com. These listings are created with the website viewer's convenience in mind. This is an online catalogue or directory. The listings may be done under the following categories:
  • Products & Services Providers - at a fee of E300 per month list various service providers and products with contact details >>>
  • Where to stay in Swaziland - refers to a Swazi city or town specific listing of accommodation facilities charged at E800 per month >>>
  • What to do in Swaziland - list an upcoming event in Swaziland for the world to see FOR FREE, just send an email to us >>>
  • Items for Sale - is a webpage where items for sale can be displayed at a fee of only E2 per word per day >>>
  • Jobs, Vacancies, Tenders & Notices - is a webpage where jobs, projects and various types of work from Governments, NGOs and private enterprise may be listed for a fee of only E5 per word per day >>>
  • Whole Page - refers to a marketing concept where a client may rent a whole webpage on tfolakele.com for E500/day. For example, if a client wants to promote a conference, that particular conference may be allocated a webpage with an online form and the link to that particular page may be something like www.tfolakele.com/2009conference. This way people may find information about the conference without necessarily creating a whole website for it.
  • Banner Advertising refers to adverts that appear in different formats on this website or tfolakele.com promoting various subject content. These banner adverts can have links to other websites or may simply display various content or messages without necessarily linking to a different website. Examples of banner advertisements may be seen on various pages on this website or on www.tfolakele.com.
  • Pay Per Impression Advertising is based on website advertisements (on this website or tfolakele.com) that contain links. The advertising client has an option to pay for advertising based on number of times the advert was seen (impression). This advert may be an image, graphic or a simple text link. The number of impressions is reflected on our webstats and these webstats may be forwarded to the advertising client to show the results of the pay per click/impression campaign.

• Google Adwords - are the google adverts that appear on top or on the side of the results pages when one searches for information on google search pages. We can manage Google Ads for your web applications i.e. website/s, blogs and so on. Examples of Google Ads may be seen when searching for content using the google search on the homepage. These adverts are designed so that they appear when content similar to the one on your website is searched for. Google Adwords work well with search engine optimised websites.
• Search Engine Optimisation (SEO) may be considered as a form of online marketing. click here to read more>>>

• Click here to view the costs of banner & pay per impression advertising and listings
• Google Adwords depends on the advertising client's budget, target audience and when they want their adverts to appear.